Dubai’s Hot Property Market: How DAMAC Islands 2 Made AED 11 Billion in Just 5 Hours

Dubai’s real estate market is grabbing headlines again, showing just how much people from around the world want to invest here. DAMAC Properties, a top luxury developer, recently launched the second phase of its famous DAMAC Islands project and sold an incredible AED 11 billion worth of property in just five hours [1]. This beat their own Guinness World Record from earlier this year, when DAMAC Islands 1 brought in AED 10.23 billion in 24 hours. This success sends a strong message: Dubai’s property market is hotter than ever [2].

In this post, we’ll break down why this happened, look at the reasons behind the amazing success of Damac Islands 2 AED 11 billion launch, and explain what it all means for Dubai’s real estate scene today.

_{Damac Island 2 Community Images. Font: Damac Properties.}

A Story of Two World Records

DAMAC Islands has been breaking records one after another. In December 2024, the first phase, DAMAC Islands 1, sold over 3,100 homes and earned a Guinness World Record for the “Highest Revenue Generated by a Real Estate Launch in 24 Hours” [3]. Less than a year later, DAMAC Islands 2 smashed that record in much less time. This makes the project a standout success anywhere in the world.

Launch Event	Sales Revenue (AED)	Time Taken
DAMAC Islands 1	10.23 Billion	24 Hours
DAMAC Islands 2	11 Billion	5 Hours

These numbers are more than just impressive. They show what happens when a great idea, a fantastic product, and a ready market all come together.

Why Was DAMAC Islands So Successful?

The amazing success of DAMAC Islands isn’t a fluke. It’s happening because of a few big trends in Dubai.

1. Dubai is a Top Destination for Global Talent and Money

Dubai has become a top destination for the world’s wealthiest people, talented professionals, and business owners. People are moving here for many reasons, including the UAE’s great tax benefits (like no income tax) and new visa rules, like the Golden Visa, which lets people stay for a long time [4].

As other countries make it harder to immigrate, the UAE has become even more attractive. With so many new people moving in, more residents are looking to buy homes instead of renting, which keeps demand for quality housing high.

2. Everyone Wants a Luxury Home by the Water

Living by the water has always been a dream for many, and in a vibrant city like Dubai, it’s even more special. DAMAC Islands offers something unique: a beautiful community with luxury homes, clear blue lagoons, and green spaces, all inspired by tropical islands like the Bahamas and Tahiti [1].

But homes like these are hard to find. Only about 17% of the new homes planned for the next few years are villas. Because they are so rare, these properties are expected to increase in value significantly. Acording to Damac, projections for DAMAC Islands 2 suggest their value could go up by 40%, with rental returns of 8-10% per year [5].

3. A Strong and Confident Market

Even with economic challenges around the world, Dubai’s real estate market has stayed strong and continued to grow. In 2025, property sales have already broken last year’s records. In just one three-month period, the market saw 59,228 sales worth AED 170.7 billion, showing that investors are very confident [1].

This confidence is backed by Dubai’s healthy economy, a growing population of over 3.8 million, and a booming tourism sector that welcomed 18.7 million visitors [6].

4. The Trusted DAMAC Brand

For over 20 years, DAMAC Properties has been known for building high-quality, award-winning luxury homes. The company has delivered over 50,000 properties and has worked with famous luxury brands like Versace and de GRISOGONO [1]. This history of excellence has built a lot of trust, attracting both first-time buyers and experienced investors.

What This Means for Dubai Real Estate

The huge success of DAMAC Islands shows that Dubai’s property market is maturing. It’s no longer just about quick profits; it’s about people and investors looking for a stable and prosperous place to live and invest for the long term.

The demand for ultra-luxury homes is booming, with areas like Palm Jumeirah, Emirates Hills, and MBR City becoming a “golden triangle of wealth” for the world’s richest buyers [7]. This trend is expected to continue as new luxury areas are developed.

Final Thoughts: A Market Set for More Growth

The story of DAMAC Islands is about more than just record sales. It’s a story about Dubai’s power to attract people, money, and talent from all over the world. As the city grows, the demand for top-quality communities will only get stronger. For anyone looking to buy or invest, the message is clear: Dubai’s real estate market is not just doing well—it’s setting a new standard for the world.